Case Study
CASE STUDY
Weetabix
Weetabix focused on raising awareness of their on-pack promotion to drive consumption...
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Case Studies / Weetabix
"Drive sales of Weetabix by raising awareness of the on-pack promotion on key SKUs to Iceland Shoppers"
… this was the primary objective of the Weetabix Account Team. The Iceland Supplier Optimisation created a bespoke campaign of 3 different media touchpoints to do just that at the Cereals fixture in selected Iceland stores.
Leveraging the bank of proprietary insight data about which touchpoints to execute to deliver the desired objective, the Team recommended at fixture media including Aisle fins and Shelf barkers. The good news is that the modelling of expected results, matched those that were delivered in the campaign.
… the stores that executed the media to support the on-pack promotion delivered +9% incremental sales on the total Weetabix brand vs a representative control group of stores which just had the on-pack promotion.
The Weetabix Brand Team were also delighted as the on-pack drove more engagement, awareness and eyeballs for their national initiative with an engaged group of target shoppers.
… this was the primary objective of the Weetabix Account Team. The Iceland Supplier Optimisation created a bespoke campaign of 3 different media touchpoints to do just that at the Cereals fixture in selected Iceland stores.
Leveraging the bank of proprietary insight data about which touchpoints to execute to deliver the desired objective, the Team recommended at fixture media including Aisle fins and Shelf barkers. The good news is that the modelling of expected results, matched those that were delivered in the campaign.
… the stores that executed the media to support the on-pack promotion delivered +9% incremental sales on the total Weetabix brand vs a representative control group of stores which just had the on-pack promotion.
The Weetabix Brand Team were also delighted as the on-pack drove more engagement, awareness and eyeballs for their national initiative with an engaged group of target shoppers.
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Business Development Manager | Kettle Foods
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Senior National Account Manager | Lindt
Senior National Account Manager | Lindt
"I've commissioned my first branded activity with Iceland/RMI following a strong and insightful pitch from RMI. I'm particularly keen to utilise the post-campaign detail they can provide to allow me to best understand the role and value that the activation and RMI can bring to my customer brand plans. Furthermore, I like the direct nature of the arrangements being separate to traditional trading discussions / contacts." Stefan S
Business Account Manager | KP Snacks
Business Account Manager | KP Snacks
"RMI provide us with branded media solutions that help achieve our shopper objectives of cutting-through the mass of instore messages, with impactful and inspirational creatives that engage our shoppers at the right point in their purchasing journey, with the added benefit of costs being negotiated separately to the standard commercial relationship." Phillip C
Shopper Marketing Manager | Mondelez International
Shopper Marketing Manager | Mondelez International
"RMI’s approach to providing solutions to our objectives is something we value very highly; we love the ability to negotiate separately from our day to day retailer relationships. Their close working relationship with customers provides a valuable insight which allows us to identify opportunities to drive sales effectively." Callum S
National Account Manager - Off Trade | Diageo
National Account Manager - Off Trade | Diageo
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CONTACT US
Iceland Supplier Optimisation Team
(provided by rmi)
7 Bell Yard
Strand
London
WC2A 2JR
(provided by rmi)
7 Bell Yard
Strand
London
WC2A 2JR
