Case Study
CASE STUDY
Pringles NPD
Kellogg's wanted to underpin their NPD with enhanced visibility...
Check out our Digital Screens showreel.
Case Studies / Pringles NPD
The Team at Pringles wanted to promote awareness and drive trial of three new flavours following launch at Iceland stores. The Team were also keen to trial retail media at Iceland, and see the impact on consideration and sales.
The Supplier Optimisation Team were able to create a package of front of store media to include dynamic Digital screens and traditional Window Posters in selected stores to deliver the objective. Results were really impressive, with sales up +50% in the stores with media relative to a representative control group during the event period, and what was even better is that the sales on these items in the media stores continued to stay 23.2% higher vs control in the period after the campaign had finished. We all know that delivering 'new' with excellence is key to growing brands, but executing at retail can be a challenge.
The Iceland Supplier Optimisation Team certainly helped this new launch campaign go with a pop.
The Supplier Optimisation Team were able to create a package of front of store media to include dynamic Digital screens and traditional Window Posters in selected stores to deliver the objective. Results were really impressive, with sales up +50% in the stores with media relative to a representative control group during the event period, and what was even better is that the sales on these items in the media stores continued to stay 23.2% higher vs control in the period after the campaign had finished. We all know that delivering 'new' with excellence is key to growing brands, but executing at retail can be a challenge.
The Iceland Supplier Optimisation Team certainly helped this new launch campaign go with a pop.
"Over the years we’ve worked with RMI, their data driven approach to Campaign Planning coupled with effective in-store execution has enabled us to invest our budgets with confidence." John M
Business Development Manager | Kettle Foods
Business Development Manager | Kettle Foods
"The post-campaign reports we receive from RMI provide clear & insightful feedback, which gives us confidence that we are investing in what is right for both shoppers and our business." Laura G
National Account Manager | Burton's Biscuits
National Account Manager | Burton's Biscuits
"Communication with the team @ RMI is what makes them standout from their competitors; Also, the post-campaign reports that we receive from RMI are powerful & insightful, way beyond anything we’d normally be able to obtain directly from the Retailers that we work with." Michael I
Senior National Account Manager | Lindt
Senior National Account Manager | Lindt
"I've commissioned my first branded activity with Iceland/RMI following a strong and insightful pitch from RMI. I'm particularly keen to utilise the post-campaign detail they can provide to allow me to best understand the role and value that the activation and RMI can bring to my customer brand plans. Furthermore, I like the direct nature of the arrangements being separate to traditional trading discussions / contacts." Stefan S
Business Account Manager | KP Snacks
Business Account Manager | KP Snacks
"RMI provide us with branded media solutions that help achieve our shopper objectives of cutting-through the mass of instore messages, with impactful and inspirational creatives that engage our shoppers at the right point in their purchasing journey, with the added benefit of costs being negotiated separately to the standard commercial relationship." Phillip C
Shopper Marketing Manager | Mondelez International
Shopper Marketing Manager | Mondelez International
"RMI’s approach to providing solutions to our objectives is something we value very highly; we love the ability to negotiate separately from our day to day retailer relationships. Their close working relationship with customers provides a valuable insight which allows us to identify opportunities to drive sales effectively." Callum S
National Account Manager - Off Trade | Diageo
National Account Manager - Off Trade | Diageo
Powerful media inventory to amplify your existing JBPs...
Create a campaign brief and we'll respond within 24 hours with a recommendation & commercial proposal...
CONTACT US
Iceland Supplier Optimisation Team
(provided by rmi)
7 Bell Yard
Strand
London
WC2A 2JR
(provided by rmi)
7 Bell Yard
Strand
London
WC2A 2JR
