Case Study
CASE STUDY
Pink Lady
Coregeo showcased their Pink Lady Apples with a Column Card to increase sales and raise brand awareness on Iceland.co.uk...
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Case Studies / Pink Lady
Coregeo wanted to showcase their Pink Lady Apples on Iceland.co.uk. They worked on a campaign with the Iceland Supplier Optimisation Team to significantly uplift their online sales and raise brand awareness on the retailer’s website.
The campaign involved a Column Card touchpoint which would attract customers and drive them to purchase the Pink Lady Apples SKU. By looking at previous campaign insights and data from shopper activity, the Iceland Supplier Optimisation Team took a strategic approach and placed the branded banner on Iceland’s Fresh Offers page.
Coregeo were amazed that their online campaign was able to achieve such incredible results. The Column Card generated a high CTR of 1.12%. The branded banner also positively impacted Coregeo’s sales, creating a +29.7% value sales uplift which led to a strong 2.56 ROI.
A perfect example of how a single online touchpoint can easily achieve a supplier’s campaign objectives with the right planning and execution.
The campaign involved a Column Card touchpoint which would attract customers and drive them to purchase the Pink Lady Apples SKU. By looking at previous campaign insights and data from shopper activity, the Iceland Supplier Optimisation Team took a strategic approach and placed the branded banner on Iceland’s Fresh Offers page.
Coregeo were amazed that their online campaign was able to achieve such incredible results. The Column Card generated a high CTR of 1.12%. The branded banner also positively impacted Coregeo’s sales, creating a +29.7% value sales uplift which led to a strong 2.56 ROI.
A perfect example of how a single online touchpoint can easily achieve a supplier’s campaign objectives with the right planning and execution.
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CONTACT US
Iceland Supplier Optimisation Team
(provided by rmi)
7 Bell Yard
Strand
London
WC2A 2JR
(provided by rmi)
7 Bell Yard
Strand
London
WC2A 2JR
