Case Study
CASE STUDY
Monster
Monster were keen to explore the way in which impulse sales could be stimulated within Iceland...
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Case Studies / Monster
The Team at Monster wanted to amplify an in-store promotion on a key multi-pack SKU to drive brand sales and maximise the return from promotion activity at Iceland stores. The Iceland Supplier Optimisation Team recommended a combination of Digital Screen media at the front of selected Iceland stores to drive awareness of the promoted items to shoppers entering the store and a shelf barker at fixture to remind the shoppers of the deal and drive conversion.
The combination of media together drove significantly higher sales +19% in the stores with the media vs representative control group of stores that didn’t have the media, but did execute the promotion alone. The great news is that that the media appears to have also driven
a longer term effect, as the media stores maintained the 19% differential in the period after the price promotion and media was executed.
A strong RoI for the brand owner, and proof that executing a campaign at different stages across the shopper journey pays dividends.
The combination of media together drove significantly higher sales +19% in the stores with the media vs representative control group of stores that didn’t have the media, but did execute the promotion alone. The great news is that that the media appears to have also driven
a longer term effect, as the media stores maintained the 19% differential in the period after the price promotion and media was executed.
A strong RoI for the brand owner, and proof that executing a campaign at different stages across the shopper journey pays dividends.
"Over the years we’ve worked with RMI, their data driven approach to Campaign Planning coupled with effective in-store execution has enabled us to invest our budgets with confidence." John M
Business Development Manager | Kettle Foods
Business Development Manager | Kettle Foods
"The post-campaign reports we receive from RMI provide clear & insightful feedback, which gives us confidence that we are investing in what is right for both shoppers and our business." Laura G
National Account Manager | Burton's Biscuits
National Account Manager | Burton's Biscuits
"Communication with the team @ RMI is what makes them standout from their competitors; Also, the post-campaign reports that we receive from RMI are powerful & insightful, way beyond anything we’d normally be able to obtain directly from the Retailers that we work with." Michael I
Senior National Account Manager | Lindt
Senior National Account Manager | Lindt
"I've commissioned my first branded activity with Iceland/RMI following a strong and insightful pitch from RMI. I'm particularly keen to utilise the post-campaign detail they can provide to allow me to best understand the role and value that the activation and RMI can bring to my customer brand plans. Furthermore, I like the direct nature of the arrangements being separate to traditional trading discussions / contacts." Stefan S
Business Account Manager | KP Snacks
Business Account Manager | KP Snacks
"RMI provide us with branded media solutions that help achieve our shopper objectives of cutting-through the mass of instore messages, with impactful and inspirational creatives that engage our shoppers at the right point in their purchasing journey, with the added benefit of costs being negotiated separately to the standard commercial relationship." Phillip C
Shopper Marketing Manager | Mondelez International
Shopper Marketing Manager | Mondelez International
"RMI’s approach to providing solutions to our objectives is something we value very highly; we love the ability to negotiate separately from our day to day retailer relationships. Their close working relationship with customers provides a valuable insight which allows us to identify opportunities to drive sales effectively." Callum S
National Account Manager - Off Trade | Diageo
National Account Manager - Off Trade | Diageo
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CONTACT US
Iceland Supplier Optimisation Team
(provided by rmi)
7 Bell Yard
Strand
London
WC2A 2JR
(provided by rmi)
7 Bell Yard
Strand
London
WC2A 2JR
