Case Study
CASE STUDY
Magners Cider
Magners raised the profile of a strong consumer offer via Digital posters...
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Case Studies / Magners Cider
AB InBev wanted to drive awareness and sales of Magners with Iceland shoppers in the key Christmas trading period. Dynamic Digital Screens at the front of selected Iceland stores provided a perfect opportunity to highlight the key SKU in the range and drive consideration before reaching the aisle.
The Iceland Supplier Optimisation Team recommended the Digital Screens at the front of store to deliver cut-through at this busy festive time of year.
The campaign was a great success for Magners with sales up 20% in the Christmas period when compared to representative control group and even higher +35% vs control in the vital New Year period.
Everyone was celebrating the success of this campaign as the media clearly delivered a re-appraisal of the brand for some shoppers and a great result for the brand.
The Iceland Supplier Optimisation Team recommended the Digital Screens at the front of store to deliver cut-through at this busy festive time of year.
The campaign was a great success for Magners with sales up 20% in the Christmas period when compared to representative control group and even higher +35% vs control in the vital New Year period.
Everyone was celebrating the success of this campaign as the media clearly delivered a re-appraisal of the brand for some shoppers and a great result for the brand.
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CONTACT US
Iceland Supplier Optimisation Team
(provided by rmi)
7 Bell Yard
Strand
London
WC2A 2JR
(provided by rmi)
7 Bell Yard
Strand
London
WC2A 2JR
