Case Study
CASE STUDY
Heinz
Heinz capitalised on the Back to School event period to increase awareness about their promotion. By using a single touchpoint, Heinz were able to receive a 5.38 ROI...
Check out our Digital Screens showreel.
Case Studies / Heinz
Heinz required some extra support during their promotion for their tins in Iceland stores across the country. Their main objective was to significantly uplift sales and brand awareness for four of their SKUS: Spaghetti Bolognese, Macaroni Cheese, Ravioli in Tomato Sauce, Sausage and Baked Beans, and Spaghetti and Sausages.
The Iceland Supplier Optimisation Team used shopper data to plan a campaign that would be the most effective for achieving the best results for Heinz. Window Posters that displayed the price promotion were placed in 722 stores. This touchpoint is especially effective since it reaches more than the regular Iceland customer; it also is seen by everyone who is passing by the retailer on the high street.
The results of this campaign surpassed the supplier’s expectations. Iceland media stores generated an impressive +49.9% sales uplift. The Heinz team were extremely pleased as they received a 5.38 ROI for this campaign.
The Iceland Supplier Optimisation Team used shopper data to plan a campaign that would be the most effective for achieving the best results for Heinz. Window Posters that displayed the price promotion were placed in 722 stores. This touchpoint is especially effective since it reaches more than the regular Iceland customer; it also is seen by everyone who is passing by the retailer on the high street.
The results of this campaign surpassed the supplier’s expectations. Iceland media stores generated an impressive +49.9% sales uplift. The Heinz team were extremely pleased as they received a 5.38 ROI for this campaign.
"Over the years we’ve worked with RMI, their data driven approach to Campaign Planning coupled with effective in-store execution has enabled us to invest our budgets with confidence." John M
Business Development Manager | Kettle Foods
Business Development Manager | Kettle Foods
"The post-campaign reports we receive from RMI provide clear & insightful feedback, which gives us confidence that we are investing in what is right for both shoppers and our business." Laura G
National Account Manager | Burton's Biscuits
National Account Manager | Burton's Biscuits
"Communication with the team @ RMI is what makes them standout from their competitors; Also, the post-campaign reports that we receive from RMI are powerful & insightful, way beyond anything we’d normally be able to obtain directly from the Retailers that we work with." Michael I
Senior National Account Manager | Lindt
Senior National Account Manager | Lindt
"I've commissioned my first branded activity with Iceland/RMI following a strong and insightful pitch from RMI. I'm particularly keen to utilise the post-campaign detail they can provide to allow me to best understand the role and value that the activation and RMI can bring to my customer brand plans. Furthermore, I like the direct nature of the arrangements being separate to traditional trading discussions / contacts." Stefan S
Business Account Manager | KP Snacks
Business Account Manager | KP Snacks
"RMI provide us with branded media solutions that help achieve our shopper objectives of cutting-through the mass of instore messages, with impactful and inspirational creatives that engage our shoppers at the right point in their purchasing journey, with the added benefit of costs being negotiated separately to the standard commercial relationship." Phillip C
Shopper Marketing Manager | Mondelez International
Shopper Marketing Manager | Mondelez International
"RMI’s approach to providing solutions to our objectives is something we value very highly; we love the ability to negotiate separately from our day to day retailer relationships. Their close working relationship with customers provides a valuable insight which allows us to identify opportunities to drive sales effectively." Callum S
National Account Manager - Off Trade | Diageo
National Account Manager - Off Trade | Diageo
Powerful media inventory to amplify your existing JBPs...
Create a campaign brief and we'll respond within 24 hours with a recommendation & commercial proposal...
CONTACT US
Iceland Supplier Optimisation Team
(provided by rmi)
7 Bell Yard
Strand
London
WC2A 2JR
(provided by rmi)
7 Bell Yard
Strand
London
WC2A 2JR
