Case Study
CASE STUDY
Guinness
Guinness tied their shopper marketing campaign with the return of international rugby...
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Case Studies / Guinness
Guinness wanted to increase brand and product benefit awareness and drive incremental sales for in Iceland stores. The campaign tied in with the return of international rugby, encouraging shoppers to “Grab a Pack and Settle into the Game.”
Guinness’s campaign was placed in 138 stores across the nation, with three different touchpoints in each store. The Iceland Supplier Optimisation Team used Digital Screens, Aisle Fins, and Floor Stickers to reach a wide range of customers. The products displayed on the advertisements performed extremely well, with media stores generating a SKU uplift of 32.6% relative to control. This activity also drove the category +5%, bringing new shoppers and more sales.
The activity had 100% compliance and the team at Guinness were delighted the campaign achieved all of their objectives and delivered a 1.26 ROI.
Guinness’s campaign was placed in 138 stores across the nation, with three different touchpoints in each store. The Iceland Supplier Optimisation Team used Digital Screens, Aisle Fins, and Floor Stickers to reach a wide range of customers. The products displayed on the advertisements performed extremely well, with media stores generating a SKU uplift of 32.6% relative to control. This activity also drove the category +5%, bringing new shoppers and more sales.
The activity had 100% compliance and the team at Guinness were delighted the campaign achieved all of their objectives and delivered a 1.26 ROI.
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CONTACT US
Iceland Supplier Optimisation Team
(provided by rmi)
7 Bell Yard
Strand
London
WC2A 2JR
(provided by rmi)
7 Bell Yard
Strand
London
WC2A 2JR
