Diageo wanted to drive awareness and sales of Gordon’s Pink Gin with Iceland customers in the key period running up to Valentine’s Day.  Dynamic Digital Screens at the front of selected Iceland stores provided a perfect opportunity to replicate the above the line Valentine’s campaign that was being executed by the Gordon’s Brand Team at the retail outlet, where the shopper makes their purchase choices.   

The aim was to promote recall and provide one solution to the Valentine’s gifting challenge.  The demonstrate the success of the campaign, where the stores displaying the Gordon’s Pink Gin Valentine’s campaign delivered 17% higher sales on the featured item, when compared to a representative control group which was matched by format, region and sales rate.   

A great result for the brand, the category and Iceland Shoppers.